Most people have forgotten that in the sixties, local live booth announcers did time and weather during the breaks on NBC's "Today Show." They were short but to the point. Here's KYW-TV's Bob Bradley doing one on St. Patrick's Day, Thursday, March 17, 1966. Listen!
Here's another one. On Friday, November 11, 1966, we hear Bob Bradley with this ID which was preceded by a Philadelphia Daily News spot. Listen!
From the official archives of the Broadcast Pioneers of Philadelphia
Photo originally donated by Broadcast Pioneers member Bill "Wee Willie" Webber
Audio originally donated by Broadcast Pioneers historian Gerry Wilkinson
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