Creighton Stewart did a women's program twice a day in the morning on WCAU called "For Women Only". The theme song for the program was "Every Day Is Ladies Day With Me." It was a 78rpm record. At the Chestnut Street studios, he was the spokesman for the HPL, the Housewives Protective League, a kind of Good Housekeeping Seal of Approval sub division of CBS. I seem to recall that it may have been referred to as the HPL Program. He reviewed household products and talked about general things of interest to women and housewives. At some later date John Trent replaced Creighton as the HPL person. Trent also did perhaps two daytime or possibly three programs, two in the morning, one in the late afternoon, and one in the late evening hours called The Starlight Salute. I have some Program Schedules that...show the times.
Looking at the Program Schedule of August 24, 1951, I see:
6:30a-7:00a John Trent
10:00a-10:15a For Women Only
11:30a-11:45a For Women Only
4:30p-4:55p John Trent
In a radio listing dated Monday, August 16, 1948, we found Creighton Stewart on WCAU Radio from 11:30 to 11:45 am and again from 4:30 pm to 4:45 pm.
Charlie Higgins again:
WCAU-TV former director, Bill Bode (who directed Action in the Afternoon on CBS-TV originating out of WCAU-TV) e-mails Charlie Higgins...June 4, 1956
"The Good Morning Show" 9:00 am to 9:30 am
4:30pm to 4:55pm
"Starlight Salute" 10:05 pm to 10:35 pm
Creighton Stewart "For Women Only" 10:00am to 10:15am
He (Creighton) was also on ACTION IN THE AFTERNOON for a while, as Banker Grimes. On Radio he had a mellifluous voice, smooth with British accent. Problem was, he had a prune-lined face, wrinkles all over. When radio listeners saw him on TV, all hell broke loose in the mail. (WCAU) Radio asked us to get "rid" of Banker Grimes, so we shot him. His "death" (I am glad to say) was on John Ullrich's (another WCAU director) week, not mine. In one of the classic "moments" on Action (in the Afternoon), Creighton didn't take the AD's cue to drop dead. He was inside. The Shooters were outside. So they had to quick cue the outside robbers to shoot again. Finally Creighton took his cue and dropped dead. Ahhh, Live TV. Creighton and his wife ultimately retired, moved to Arizona, hated it, moved to Florida. He developed emphysema (smoked like a chimney), died of same....
From the official archives of the Broadcast Pioneers of Philadelphia
Audio clip originally donated by Broadcast Pioneers member Mike Muderick.
Use of clip with the permission and authority of WPHT, which used to be WCAU Radio
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