Broadcast Pioneers of Philadelphia is a federally recognized, state chartered 501(c)(3) non-profit organization serving the Philadelphia Broadcast Community since January of 1962.

December Afternoon Luncheon
The Bala Golf Club, Philadelphia
Wednesday, December 18, 2019

Meet and Greet at 12 noon
Ratecard: $10, paid members
$28 for everyone else

Lunch served at 12:30 pm
rsvp@broadcastpioneers.com
Call (856) 365-5600

Another Third Wednesday Luncheon!
Wednesday, December 18th, 2019!

Good Food - Great Programs - Wonderful Times

Lunch is only $10
(if you are a paid up member)

It's Our Holiday Songfest!

Reserve by e-mail: rsvp@broadcastpioneers.com
Reserve by phone: (856) 365-5600!

SPECIAL HOLIDAY PRICING!

Lunch is only $10
(if you are a paid up member)

Reserve by e-mail: rsvp@broadcastpioneers.com
Reserve by phone: (856) 365-5600!

Prices haven't been this low
since the 80s!

It's our traditional holiday gathering. Plenty of music, wonderful conversation and good cheer. It all takes place on Wednesday, December 18th at the Bala Golf Club.

If you are a member and your dues are paid up-to-date, your cost for the luncheon is only $10. It's our holiday gift to you. Everyone else is at the regular price of $28. You must reserve your space in advance (no later than Sunday, December 15th) by calling or e-mailing us in order to get the special $10 price.

Your dues aren't up-to-date? No problem! Pay what you owe and then your lunch is at the $10 charge. Not a member? No problem! Join that day and you'll get the $10 price.

Remember, we will pay the Bala Golf Club 150% more than what you are paying us. We pay Bala Golf Club $24.27 for your lunch plus $100 for the bartender. Plus we have to pay for the sound system. And there other expenses.

Why do we do this $10 luncheon? We had a good year and it's our holiday present to you. It's our way of giving back to the membership. (Besides, it's a sneaky way to get you to pay your dues! LOL)

In doubt as to whether your dues are up-to-date? E-mail us and we'll tell you: pioneers@broadcastpioneers.com.

Reserve by e-mail: rsvp@broadcastpioneers.com
Reserve by phone: (856) 365-5600!

Lunch is only $10
(if you are a paid up member)

Here's some of the performers that are scheduled to be with us that day: Billy Carluccci (of Billy and the Essentials), Kenny Jeremiah (formerly of the Soul Survivors), The Tridels, John Primerano, Johnny B. Hall, Paul Big Bear and Art Wilson. Plus more. Our MC for the day will be Member Ed Cunningham.

It all takes place at the beautiful and historic Bala Golf Club, 2200 Belmont Avenue (across the street from the state police) in the Wynnefield section of Philadelphia. Only minutes away from Channels 6, 10 and 17 and the radio stations in Bala Cynwyd. Call now for reservations. (856) 365-5600!

E-mail: rsvp@broadcastpioneers.com. Don't miss this one! THIS EVENT IS OPEN TO THE PUBLIC! Make plans to be there. Meet and Greet starts at 12 noon. Lunch is served at 12:30 pm. It includes a nice, fresh, green salad with dressing, a roll, a 3-course meal, dessert, iced tea and coffee. The date is Wednesday, December 18th.

SPECIAL HOLIDAY PRICING!
Lunch is only $10
(if you are a paid up member)

Plenty of FREE parking. Our luncheons are open to all our members, their guests and any person in the industry or associated fields, whether active or retired. You do NOT have to be a member to attend. There is no reserved seating at our luncheons. Feel free to sit anywhere. Well, okay--the three people on the camera crew sit near the cameras, but that's in the back of the room.

In order to speed up check-in at the luncheon, it would help if you had exact change or your check written in advance. Checks should be made payable to the Broadcast Pioneers of Philadelphia.

If you would like to add a few dollars extra, we would really appreciate it. It would help us with all the important work we are doing. Thanks so very much!

WE WANNA SEE YOUR FACE
IN THAT PLACE!

Visit Our Website Often - http://www.broadcastpioneers.com
You should check the front page of our website often (link above) for important information!

Tune in to our YouTube Channel - http://www.broadcastpioneers.com/youtube
Our YouTube Channel has all our luncheons, exclusive interviews and archival material!

Check out our Facebook Page - http://www.broadcastpioneers.com/facebook
There are things on our Facebook Page that are NOT on our website (like our vintage photo of the week).

Go to our Twitter Account - http://www.broadcastpioneers.com/twitter
The Broadcast Pioneers Twitter Account has info and stuff not available elsewhere!

Go to our Instragram Section - http://www.broadcastpioneers.com/instagram
Here's another one of our social media sections. Visit it as often as you wish!

Broadcast Pioneers needs help. We need people to volunteer their time who have specific skills. People are needed who can produce our Membership Directory or Banquet Booklet from start to finish. People who can help with our college symposium. People who can help with the website, the archive project and many other things. Please contact us if you would like to be a part of this great organization. E-mail us at: pioneers@broadcastpioneers.com or call (856) 365-5600.

DIGITAL ARCHIVAL PROJECT NEWS:

VIDEO:

Annual Broadcast Pioneers Banquet
Friday Evening, November 22, 2019
What a Night!

We honored our
2019 PERSON OF THE YEAR
and our inductees into our
HALL OF FAME

Person of the Year Harry Hurley
Broadcast Pioneers Annual Awards Banquet
The Hilton City Avenue, Philadelphia
Friday evening, November 22, 2019

HARRY HURLEY IS OUR 2019
PERSON OF THE YEAR

Broadcast Pioneers member Harry Hurley is the award-winning host of the “Hurley in the Morning." The radio talk show airs on WPG Talk Radio 104.1 FM & 1450 AM. Since July 1, 1992, it has been heard by shore residents. That's more than 27 years. In addition to hosting his daily talk radio program, Harry is also the station's senior programming consultant.

Harry was selected to the Broadcast Pioneers of Philadelphia's Hall of Fame in 2013. Two years later, in 2015, he was elected to the New Jersey Broadcaster's Association Radio Broadcasting Hall of Fame. Harry is the only South Jersey broadcaster ever to be inducted into both Hall of Fames.

Harry has also been selected as one of the 100 Most Important Talk Radio Hosts in America by Talkers Magazine for 2015, 2016, 2017, 2018 & 2019. The only person from South Jersey, ever. Talkers Magazine selected Harry as the National Humanitarian of the Year Award (2016) recipient for outstanding community service.

The Hurley in the Morning Charity has raised over $900,000 and has directly provided much-needed grants for hundreds of not-for-profit charities (over the past 12 years).

Harry is a fill-in, on-air talent for Fox News Radio on all of their nationally syndicated platforms (Fox News Radio and Fox Nation television).

Our Hall of Fame Honorees!

LIVING HALL OF FAME INDUCTEES

Fox 29's Morning Co-Host of "Good Day Philadelphia"
Broadcast Pioneers Annual Awards Banquet
The Hilton City Avenue, Philadelphia
Friday evening, November 22, 2019

Dan Baker, the PA announcer of the Phillies, former PA announcer for the Eagles
Perry Casciato, Programming Operations Director for the CBS TV Station group
Mike DeNardo, a veteran reporter for KYW Newsradio for more than 35 years
Rick Fox, Producer, Director for WPHL-TV's Dr. Shock, NBC camera operator
Don Henderson, former Channel 29 host, WCAU sports host & college sports guy
Patty Jackson, ever-popular midday WDAS-FM host for over a third of a century
Mike Jerrick, the likeable co-host of Fox 29's "Good Day Philadelphia" program
Jim Murray, co-founder of the Ronald McDonald House, former GM of the Eagles
Walter Perez, news reporter and weekend news anchor for WPVI's "Action News"
Preston & Steve, the hosts of the 5 hour morning drive program on WMMR Radio
Leigh Pullekines, WCAU-TV & WWSI TV Director of live news & programming
Steve Sacks, former WPVI technician & camera operator for nearly a half-century

POSTHUMOUS HALL OF FAME INDUCTEES

Rick Breitenfeld, former President & General Manager for WHYY-TV & Radio
Kevin Fennessy, former WFIL Boss Jock/PD, worked at many other area stations
Bill Fox, co-founder of WIBF-TV (Fox 29 television) & co-owner of WIBF Radio
Ed Klein, knowledgeable WPEN Music Director, Station of the Stars for decades
Tom Maloney, the well-known sports reporter for KYW Newsradio for 25 years
Larry Pollock, former President of WPVI and later, the entire ABC O&O tv group

The event was again held at the Hilton City Avenue, 4200 City Avenue, Philadelphia. The date was Friday, November 22nd. The reception was at 6 pm and dinner was served at 7 pm. A major portion of the ticket price ($60.26 for each ticket) may be deductible on your federal income tax. We are a recognized charity. Ask your tax advisor for details!

MCs were Larry Kane and Dom Giordano. The Star Spangled Banner by Bob Kravitz (via recording) and Invocation by Don Hurley (Harry's twin brother). Live piano music and vocals provided by John Primerano.

WMMR's Preston & Steve with Broadcast Pioneers CEO Gerry Wilkinson
Broadcast Pioneers Annual Awards Banquet
The Hilton City Avenue, Philadelphia
Friday evening, November 22, 2019

HERE'S THE VIDEOS!

HARRY HURLEY (Person of the Year)

Video

LIVING HALL OF FAME INDUCTEES

Dan Baker
Perry Casciato
Mike DeNardo
Rick Fox
Don Henderson
Patty Jackson
Mike Jerrick
Jim Murray
Walter Perez
Preston & Steve
Leigh Pullekines
Steve Sacks

POSTHUMOUS HALL OF FAME INDUCTEES

Video

(Videos courtesy of Broadcast Pioneers Vice-President Brad Seecof and the staff of Metramedia Broadcasting and Studios)

AUDIO:

We heard from Jonathan Brush, son of the former WCAU announcer Joe Brush who worked at the station from 1951 to 1962. Previously, he was with WIP Radio. Jonathan tells us that his dad was a co-worker of Broadcast Pioneers member John Facenda at both WCAU and WIP. Jonathan also mentioned that after leaving Philadelphia, his dad went on to be the 11 o'clock news anchor for WGR-TV. We have in our audio archive, a complete Joe Brush radio newscast from Monday evening, September 15, 1958. It was recorded on a flexible, green nine inch transcription disc. The quality wasn't the best, but we cleaned it up the best we could. We thought you might enjoy hearing part of that broadcast where they talked about the Phillies, Robin Roberts and Richie Ashburn.

Listen with Real Audio!
Listen with Windows Media

Audio edited by Broadcast Pioneers CEO Gerry Wilkinson
(Note: this editing was done back when Gerry's hearing was fine)

Today's News Becomes Tomorrow's History!
(This is what our Digital Archival Project, DAP, is all about!)

A LITTLE BIT OF BROADCAST HISTORY!

Broadcast Pioneers Board Member Bill Wright, Jr.
November 2019
(Photo sent by Bill's son, Peter)

By the way, we heard for Joe Conway, Jr. whose dad, Joe Conway, Sr. was General Manager at WIBG (where Bill Wright worked). Joe Jr. wrote us:

My Dad, was born in North Philadelphia, World War II veteran, A Temple graduate who moved into radio in the late 50’s and had a very nice run at WIBG during the 60’s. I recently ran in to a woman from Philadelphia, it only took a few words to know, and I mentioned WIBG, she immediately responded, Wibbage. It’s safe to say WIBG made its mark on Philadelphia radio. My Dad had a lot of help and it matters to this day.

By the way, Joe Sr.'s niece is Helen Leicht whose been in Philadelphia broadcasting for many years and currently doing mid-days at WXPN.

Today's News Becomes Tomorrow's History!
(This is what our Digital Archival Project, DAP, is all about!)

A LITTLE BIT OF BROADCAST HISTORY!

Colorized version of a Christmas drawing in "The Bunyip News"
December 1953

(Bertie the Bunyip ran for a decade on Channel 3 in the 1950s)

Did you know...

Aunt Sammy
WFI Radio
1926

Aunt Sammy was the brainchild of the Federal Government and the Bureau of Home Economics of the Department of Agriculture. "Aunt Sammy" was supposed to be the wife of "Uncle Sam." There were daily 15-minute programs broadcast by over one hundred stations nationally. The broadcasts started on "Housekeeper's Chat" on NBC Radio on October 4, 1926. Some broadcasts were local and some national. There were 150 women who played the role of "Aunt Sammy" at radio stations across the country but all read from the same script prepared by the government. Aunt Sammy gave the fictional Betty Crocker (also an early radio cook on "The Betty Crocker School of the Air") a real run for her money. However, Aunt Sammy never promoted specific brand names while Betty was pushing things like "Gold Medal" flour.

Remember that at this time, most food in the home was prepared from scratch. Aunt Sammy offered a full range of nutritional dinners and publicized menus that could be prepared in as little time as 30 minutes. Remember at this time, 85% of Americans did NOT have electrical service and there was little in the way of kitchen conveniences. She once said "I arrange my work so as to spend as little time as possible in the kitchen. There are more important things to do." Aunt Sammy's cooking ideas were so popular that her recipes were offered to radio listeners. There was even a braille version.

Aunt Sammy also talked about furniture, appliances, clothing and other household matters. She commented on world affairs, reported the latest fads and told some jokes. It was everything from how to cook a meatloaf to cleaning the kitchen floor. By 1934, the stations no longer used the name "Aunt Sammy" and by 1946, the program was completely gone.

The above photo comes from an old WFI Radio document dating from the twenties printed on newspaper stock. If you look at the picture really close, it looks like parts of it are hand drawn. Look at the microphone. It looks more like a drawing than a photograph. WFI was part of Strawbridge and Clothier at this time. WFI Radio later merged with WLIT (The Lit Brothers Department Store station) to form to WFIL Radio.

Here's an "Aunt Sammy" recipe from the twenties for "Baked Cheese and Macaroni."

2 cups of macaroni
4 tablespoons of flour
4 tablespoons of butter
2 cups of milk

3/4 pound of American Cheese
1 teaspoon of salt
soft bread crumbs
more butter for the bread

Cook the macaroni in 2 quarts of boiling, salted water until tender. Drain. Make a sauce with flour, butter, milk and salt. Grate or cut the cheese into the sauce, reserving a little to grate over the top of the dish. Place the macaroni in a buttered baking dish, in alternate layers with the cheese sauce. Scatter the extra grated cheese over the top with buttered bread crumbs. Bake in a moderate oven at 350 until the sauce and macaroni are hot through and the crumbs are brown.

Need soup to go with it? Well, here's another 1920's recipe for "Onion Soup Au Gratin."

3 cups of meat broth
6 medium sized onions, chopped
1/2 teaspoon of salt
4 tablespoons of flour

2 tablespoons of cold water
pepper
toast
parmesan cheese

Cook the chopped onions in a small amount of water until tender. Add 2 tablespoons of fat from the meat broth or the same quantity of butter and let the onions cook down in this until they are yellow. Mix them with the meat broth and salt and thicken with the flour and cold water which have been blended. Cook for a few minutes. Season with (black) pepper as desired. Pour the soup into bowls or soup plates, place on top a round or slice of toasted bread, and sprinkle grated cheese over the bread and soup. Serve at once.

Here's a dessert that I remember seeing in central Pennsylvania at church picnics in the late 50s. This also comes from Aunt Sammy in the twenties. It's called "Fried Apples and Bacon." Sometimes in the fifties, it was made with ham, chicken or turkey, as I recall.

Select about six good tart apples. Peel them. Cut them in 1-inch cubes. Fry the bacon in a heavy skillet. As soon as the slices of bacon are crisp, remove and drain them on clean brown paper and keep them in a warm place. Leave about one-fourth cup bacon fat in the skillet and fill it with the apples. Sprinkle on 3 tablespoons of sugar. Apples fried this way require a little more sugar than ordinary fried apples. Cover the apples. Cook slowly until tender. Then remove the cover and turn apples gently, so the pieces keep their shape. Let them brown lightly. They are then almost transparent. Place them on a hot platter, and surround them with the crisp bacon.

FYI... There were many similar programs on the air in the twenties and early thirties. One such program was called "The National Radio Home-Makers Club" with Ida Bailey Allen which was carried over CBS Radio and WCAU in Philadelphia for two hours daily. We have in our archives, an original newsletter from them dated November 3, 1930, donated by Don Rutherford, Jr. of Philadelphia. On Fridays, they had a feature called "The Cake Lady" and of course, the cake was made with Crisco, who sponsored the segment. Thursdays featured "Ocean Spray Cranberry Sauce" which came in a jar, not a can. Wednesdays it was Hormel's turn. Part of the newsletter said:

Philosophers may talk about the wisdom of simpler living. Physicians about the necessity for relaxation. Let them say what they will, we like speed.

Looking at the rest of the piece, they are talking about making quick meals like one in five minutes, Hormel Baked Ham. While there are many recipes including one for a mouth-watering Orange-Cocoanut Cake, most of the newsletter was filled with really great household hints like:

Blankets should be gone over with a vacuum, or shaken and hung in the open air. The soiled edges can be cleaned by using a grease solvent, such as carbon-tetrachloride (banned in consumer products in the United States in 1970).

KYW Radio, which was in Chicago until 1934, had a similar local program hosted by Anna J. Peterson and sponsored by the People's Gas Light and Coke Company. The show started in 1923 (before Betty Crocker or Aunt Sammy) and was aired at 11:30 am for fifteen minutes. Shortly after the program started, in an effort to judge the size of the audience, she offered all her "radio pals," a chance to attend a "radio tea" and 1,500 people showed up and that was in the infancy of radio.

This regular monthly column is written and researched by Gerry Wilkinson

Our special thanks go to TUTV - Temple University Television and The Kal & Lucille Rudman Media Production Center.

They have underwritten a grant to be used to fund two years of all our newsletters. That's until December 2020. We thank them so much for their support!

 

You Can Help Us!

When you log into Amazon via http://smile.amazon.com, all eligible purchases earn Broadcast Pioneers a donation of 0.5% from Amazon. However, you must log in to Amazon through http://smile.amazon.com. We have made it simple. You can also log into them using http://www.broadcastpioneers.com/amazon. It's easy to remember and takes you to the same place.

AmazonSmile is the same Amazon you know. Same products, same prices and the same service. The only difference is that they donate 0.5% of your eligible purchases to Broadcast Pioneers. IT DOESN'T COST YOU ANY MORE TO DO THIS! Same price to you and we get a donation to help us continue with all our great educational projects! IT'S WIN - WIN!

A LITTLE BIT OF BROADCAST HISTORY!

A Sunny Jim Medallion
WFI Radio (later WFIL)
circa 1924

A WORD ABOUT REMEMBERING DAVE SHAYER:

Broadcast Pioneers member, the late Dave Shayer, left a kind bequest to WHHS-FM, the Haverford High School station, where Dave began his broadcasting career as Chief Announcer and Program Director, in 1962. Shayer also left a $5,000 bequest to Broadcast Pioneers, an organization he loved.

Because of his initial experience at WHHS, Dave was inspired to pursue a career in radio. He was inducted posthumously into the Broadcast Pioneers Hall of Fame in 2018.

On Friday, December 6, Dave's Broadcast Pioneers Hall of Fame plaque will be presented to WHHS during the commemoration of its 70th anniversary, the first FM station owned and operated by a high school in Pennsylvania.

The plaque will be permanently displayed at the studio, where Dave's example will continue to inspire future broadcasters.

WE REMEMBER:

Broadcast Pioneers member Gene Arnold
in the kitchen of Board Member Leigh Richards
circa 1985

Gene Arnold passed away last month after a lengthy bout with cancer. From 1957 until just recently, Broadcast Pioneer Member Gene Arnold had been involved in communications in one form or another. Coming from a career as singer, actor, songwriter and record producer (named Rick Roman), by 1962, he had married singer Terri Hunter, and launched Worldwide Limited Records and Music Publishing. He also operated Recording Arts Studios at 212 North 12th Street, Center City with Alan Lee (San-Dee Records)and Paul Koppleman, producing and writing songs for locals The Tridels; (Broadcast Pioneer Member Mike Bove sang with them), The Good Guys, The Stylettes, and many more, as well as releasing items on Cameo-Parkway Records.

Using a derivative of his own name, Gene Arnold began his radio career in 1966 on WEEZ (AM) after meeting (Broadcast Pioneers member) Ron Joseph. Arnold began hosting a talk program with a musical nostalgia twist. Together, he and Joseph soon moved to WIFI-FM in 1967, where they created the first afternoon drive oldies show in the market. They were making many appearances in the Tri-State area, and Arnold began being called “Giant Gene,” his trademark to this day.

Gene’s entry into progressive rock came when he forgot his oldies records one day, and. there was almost no choice for him but to play the albums left on the floor that no other DJ there wanted; (Jefferson Airplane, The Doors, Big Brother and The Holding Company, The Grateful Dead, Bob Dylan etc). The listeners rang the phones off the hook That became the main ingredient for what he then called “Giant Gene’s Electric Scene.”

Then Gene moved to South Jersey. He called his WCAM program “Giant Gene’s AM Underground,” and created “rap” lines so that teens could speak to him about their problems, the music, school, or whatever was on their minds. By late 1969, he MC’d many shows at the Spectrum, Convention Hall, College Campuses, The Main Point, and the Cherry Hill Arena.

He later took “Giant Gene’s Electric Scene to WIBG (AM), and went to host talk-radio at CBS; WCAU (AM), where management felt a youthful approach would attract new listeners. He had stars from rock, movies and comedy that he knew call in. Those segments were very popular, and Gene once even had to leave the air to help Pearl Bailey who was speaking to him while having a heart attack. Jack Jones gladly filled in. While at WCAU with “Gene Arnold’s American Scene,” he got heavily involved in Earth Day, hosting a huge concert, and even had the propane car he drove there to show the crowd. As it ended up, talk radio was a very political atmosphere, which he didn’t enjoy.

Broadcast Pioneers member Gene Arnold
being inducted into our Hall of Fame
The Hilton City Avenue, Philadelphia
Friday evening, November 16, 2018

Gene then was tapped to use his talents and creativity to become Creative Director at The American Agency. His ideas built huge chains from smaller local businesses like Deb Shops and Listening Booth; tripling their size and profits with copy and sounds aimed directly at their target markets with his expertise. Arnold’s “Magic Clothes For Girls Like You” for Deb and Joy shops, and “Get The Truth At Listening Booth” trademarks brought his marketing business chain after chain of youth-oriented national clients. He partnered with his multi-talented singer-wife, Terry in operating the business, and creating many of the voices and jingles used to promote their clients.

They moved into automotives as well, at one time having over 25 Delaware Valley dealerships and regional groups as clients, as well as a major Las Vegas casino who tapped them to introduce their new casino in Atlantic City. It’s estimated that Gene has voiced over thousands of radio and TV spots. He also wrote, produced, and narrated the famous “Help! I’ve fallen and I can't get up” commercials with Beta Vision Productions.

In 1980, Arnold created "Gene Arnold’s Superstar Concerts," anchored at Philadelphia’s WZZD. The program ran on stations across America. Deb Shops and Merry Go Round were natural national sponsors.

Gene was seriously hurt in an auto accident in 1988, that left his creative senses and sharp marketing acumen virtually gone.

Terry and Gene enjoyed their 8 grandchildren (and 4 more honorary), traveling frequently to auditions or make casting calls, and spend months in Los Angeles annually at “Villa Rio,” their Porter Ranch hideaway.

Gerry Wilkinson, our CEO, spoke to Gene just a week or so before his passing. While in pain, Gene kept his spirits high. Gerry told the Philadelphia Inquirer that the thing he remembers most about Gene was his warmth, friendliness and his huge smile. "He was a friend to everyone." Gene Arnold was inducted into the Broadcast Pioneers' Hall of Fame in November of 2018.

THANKS FOR THE MEMORIES:

The Opening of the WCAU Building on City Avenue!

(Left to right) Donald Thornburgh & Bill Paley
The Opening of the WCAU-TV Building on City Line Avenue
Tuesday, May 27, 1952
Photo from the Broadcast Pioneers Photo Archive
(originally donated by Broadcast Pioneers member Ed Harvey)

Promoted as "the most integrated structure of its kind, the new WCAU Building on City Line Avenue was opened in May of 1952. It sat on a 10 acre site and had a 100,000 square foot physical plant. The building was completely air-conditioned and it was designed so that the facilities could triple in size at sometime in the future. That was never done.

The backlot of the station was used as the exterior set of "Action in the Afternoon," broadcast nationally on CBS-TV and originated live from WCAU-TV. In later years, much of the property has been sold off for rental office space.

Over three hundred people were on hand for the grand opening. They included Donald W. Thornburgh, president and general manager of the WCAU stations. Also among the guests were Rosel H. Hyde, Robert F. Jones and George E. Sterling from the Federal Communications Commission. William S. Paley, chairman of the board of CBS was also there as was Justin Miller, president of the National Association of Radio and Television Broadcasters. Robert and William McLean, president of the Evening and Sunday Bulletin newspaper and Philadelphia Mayor Joe Clark. Adrian Murphy, president of CBS Radio and J. L. Van Volkenberg, president of CBS-TV were also there.

"Speaking of Freedom" was the "theme" of the opening event. The slogan, it was said, symbolized WCAU public service record of thirty years.

Read the remarks of Bill Paley from that day

Read the remarks of Donald Thornburgh from that day

By the way, several years ago, 400 original negatives shot at WCAU-TV during 1952 to 1955 were donated to Broadcast Pioneers. The long process of digitizing them has now been completed last month. It's a welcome addition to our Photo Archival section.

Some facts about Dr. Francis Davis!

Francis Davis
1948

In April 1949, a national publication wrote this about Broadcast Pioneers' member, Dr. Francis Davis.

No matter what the weather, here's a good day to you." With those words, Francis K. Davis concludes three five-minute weather programs every weekday on radio Station WFIL in Philadelphia. Usually we think of the weatherman as a target of a lot of bad jokes but since Davis joined the WFIL staff in October 1947, he has become one of the station's most popular radio personalities and his mailbag is always packed with special requests.

"Straight weather information usually is dry, even when the weather is wet," says Davis, so he set about building a program that would be packed with human interest as well as authoritative facts. From his own weather stations at WFIL and his home eighteen miles away, from the U.S. Weather Bureau offices in mid-city and at International Airport, he gathers his information. Human interest elements come from the library, the record books, and the news wires.

Davis received his Bachelor's degree in Physics at West Chester College and his Master's degree in meteorology at the Massachusetts Institute of Technology. Four years in the Army with Air Force weather squadrons gave him experience in forecasting all parts of the country and he receive a special commendation for his forecasting for the B-29 "Dreamboat" flight from Tokyo to Washington. His research work has been published by the Army and the American Meteorological Society. Recently he addressed their 100th national meeting on the meteorologist's role in radio and television.

A Davis day starts at 4:30 am, when he leaves his wife and three year old son for work. He stops at the airport weather station en route. After his morning program, he goes to Drexel Institute of Technology where he is an assistant professor of physics. In the afternoon, he tries to work in some post graduate study at Temple University or the University of Pennsylvania before preparing his evening programs. He gathers data at the mid-city bureau before his 7 pm show and again for his late evening program. Then home and bed.

The WFIL staff relies on Davis' predictions, ever since the summer of 1948 when Francis Davis went on vacation just one day before the worst wave of heat in Philadelphia history.

Pete Boyle and Fun House!

Pete Boyle (from a video still)
advertising Sylvan Seal milk (sold at Acme)

WPTZ, Channel 3

A station's advertisement for WPTZ said:

In One Week - 22.2 rating. 2/3 sold out! "Fun House in the hottest television show in Philadelphia.

Fun House is giving laughs to the whole family every weekday at 6:00 - 6:30 pm over WPTZ. A 22.2 ARB rating after just one week on the air. A viewer per set average of 2.9!

Fun House reaches a total of more than a million and a quarter people every day at a cost per thousand of only 21 cents.

Fun House appeals to the entire family. It has the ideal audience composition of 45% adults (22% men, 23% women) and 55% children. Little wonder that in just one week, Fun House is 2/3 sold out.

Fun House combines three of the most audience attracting elements in television today. "The Little Rascals," formerly "Our Gang," appealing to the whole family, with a phenomenal rating history and the best first run cartoons in television, with a proven record of building big all-family audiences.

To pull these powerful audience-winning elements together, Fun House features Pete Boyle, a veteran of five years of successful Philadelphia TV entertaining and product selling. Commercials are integrated into the show for top effectiveness.

Fun House is beamed to 6 and 1/4 million people over a wider area with a clearer, stronger picture than any other television station in Pennsylvania. Best of all, there are still a few availabilities. Get in touch now with Alexander W. Dannenbaum, Jr., WPTZ Sales Manager, LOcust 4-5500, or Eldon Campbell, WBC National Sales Manager, PLaza 1-2700, New York.

WPTZ, Channel 3, First in Television in Philadelphia.

A LITTLE BIT OF BROADCAST HISTORY!

Jarrett Lickle (Patches)
December 1952
Picture taken by Roy Swartz and the original negative
was donated to us by the Lower Merion Historical Society
Photo 
© Broadcast Pioneers of Philadelphia
(these negatives are mentioned elsewhere in this newsletter)

OUR HATS OFF TO YOU FOR GIVING:

Special thanks go to those of you who included an extra contribution when ordering your banquet tickets. These people and organizations include: The Adelmans, Art Moore, a member who wishes to remain anonymous, T. Morgan, Philip Thompsen, Rich Fennessy, Mike Nise, Bill Roswell, Jeff Benton, Larry Kane, Paula Wholey and Gerry and Michele Wilkinson.

It takes several days to process incoming mail. So, if we didn't thank you for your extra contribution (of any type) this month, it probably arrived too late to make this issue. We'll thank you next month. We appreciate all contributions. Thank you! Welcome to new member of "Broadcast Pioneers of Philadelphia" David Othmer.

We are a federally recognized, state chartered charity with a 501(c)(3) status. Contact us at (856) 365-5600 or e-mail pioneers@broadcastpioneers.com for more details. Your gift to Broadcast Pioneers will help us and may lower your federal income tax. That's win-win, isn't it?

Special Thanks for the gift of Appreciated Stock: (a federal tax advantage for the giver)

Member Sylvia Kauders - $5,159.45 (used for the scholarships listed below)

Special Thanks (in alphabetical order) for contribution of $1,000 or more to our DAP, Digital Archival Project:

Member Jerry Del Colliano - $1,500
The Shunfenthal Family (in memory of Sherri Shunfenthal's father, Les Waas) - $2,000
Member Marlin Taylor - $2,000
A member who prefers not to be identified publicly - $1,000

Special Thanks (in alphabetical order) for contribution of $1,000 or more into our General Fund to be used where needed:

Member Brad Seecof and Metramedia Broadcasting & Studios - $1,000
The Sylvia Kauders Foundation - $10,000
A Member who wishes to remain anonymous - $1,000
Those who contributed to the Gene Crane Memorial Fund

Special Thanks (in alphabetical order) for April 2020 Scholarships:

The Harry Hurley - Hurley in the Morning Charity - 2 scholarships (for a Stockton University student)
Member Sylvia Kauders - 1 scholarship (from a bequest for 5 yearly scholarships running until 2024)
Member Kal Rudman - 5 scholarships (for Temple University students)
Member Marlin Taylor - 2 scholarships
plus at least 6 scholarships in the memory of Bob Kravitz

Special Thanks (in alphabetical order) for a contribution of $500 or more to our DAP, Digital Archival Project:

Member Elliot Abrams - $500
Members Robin and Ira Adelman - $500
Member Priscilla Fox - $500 plus another $500 for our scholarship fund
Member Bill Kelley - $750
Member Art Moore - $500
Armitage Shanks (not their real name) - $500

Bequests in their Will:

Member Sylvia Kauders passed away recently. In her will, she bequest to the Broadcast Pioneers of Philadelphia, the amount of $5,000. This funding is to be used to underwrite one scholarship per year until gone. These scholarships will start in the year 2020 and continue until 2024. From a previous gift, Sylvia has underwritten one scholarship a year starting in 2015 and continuing until 2019.

Member Dave Shayer passed away last year. In his will, he bequest to the Broadcast Pioneers of Philadelphia, the amount of $5,000. This funding is to be used to underwrite our archival project which was dear to Dave's heart and soul.

If someone underwrites a complete scholarship and we'll give them credit in the electronic newsletter until the scholarship is awarded. The gift of appreciated stock of $2,000 or more) will be thanked in our "Thank You" column for two years. If someone donates $1,000 or more and we'll list them in our "Thank You" column for a year. If someone gives a donation of $500 or more and we'll list them in our "Thank You" column for six months. They can select how we use the money: for our archival project, for scholarships or for our general fund to be used as needed.

More Thanks:

A growing portion of the revenues that fund the different activities of the Broadcast Pioneers comes from donations.  This includes our archival project and our scholarship program. Now we are making it even more beneficial for our donors. Broadcast Pioneers is now able to accept gifts of appreciated stock, which provides a significant tax benefit to you. By giving appreciated stock (stock which is worth more now than what it cost when it was purchased), the giver can get a charitable contribution tax deduction based on the current market value of your stock. At the same time, they avoid the capital gains tax that would arise if they simply sold the stock. So if someone would like to support our educational mission or our archival project and save money on taxes too, they could consider making a gift of appreciated stock. We are a federally recognized, state chartered charity with a 501(c)(3) status. Contact us at (856) 365-5600 or e-mail pioneers@broadcastpioneers.com for more details.

Many of us are over 70 and a half years old. If someone is, they can donate directly to Broadcast Pioneers from their IRA Account. If they take a distribution and then donate to us, they would have to pay federal tax on the distribution. By donating directly to us, they pay no tax and we get the full amount. Remember, this donation must go directly to us in order for the giver to avoid paying income tax. This direct donation may also prevent the donor from going into a higher tax bracket. That's always good. The donor should always contact tax advisor about this and get complete details.

Thanks so much for everyone's support.Our address is Broadcast Pioneers, PO Box 2886, Bala Cynwyd, PA 19004, (856) 365-5600. Our e-mail is: pioneers@broadcastpioneers.com

A FINAL THOUGHT....

Broadcast Pioneers member John Zacherle tells about how the character of Roland was developed:

"It goes back to 'Action in the Afternoon.' I was a cabinet maker on the show specializing in coffin making. About three years later, these horror movies came on TV and they thought they needed something extra. It was the first job I ever got without trying out. I don't know if that was bad or good."

John Zacherle
April 1968

This quote comes from a radio interview conducted by Bruce Smallwood with John Zacherle in the spring of 1968 for WRTI-FM, which was a student run station at that time. The show was produced by our current CEO, Gerry Wilkinson. Listen to the uncut interview!

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Please contact us by e-mail at pioneers@broadcastpioneers.com or by mail to: Broadcast Pioneers of Philadelphia, PO Box 2886, Bala Cynwyd, PA 19004. Your stories are important, to you, to us, and your colleagues. Contact us today and we’ll include your story in the next newsletter!

© 2019, Broadcast Pioneers of Philadelphia
All Rights Reserved


Newsletter Editor is Gerry Wilkinson
Newsletter proofreader this month is Michele Wilkinson

The e-mail address of the Broadcast Pioneers of Philadelphia is pioneers@broadcastpioneers.com
For luncheon reservations call (856) 365-5600 or e-mail us at: rsvp@broadcastpioneers.com